It is important that brands remain complaint and follow guidelines when using mobile messaging. If guidelines are not followed, there is a great risk that the delinquent short code will be shut down. You can read more about other Mobile Messaging Legal Guidelines in our article here.
Review the compliance requirements for content in the table below to ensure your mobile program abides by legal standards.
|
Message Type |
Compliance Requirements |
|
Opt-In Request |
handle, opt-in prompt, frequency, Msg&DataRatesMayApply, HELP, STOP |
|
Opt-In Confirmation Default |
handle, frequency, Msg&DataRatesMayApply, HELP, STOP |
|
Already Opted-In Default |
handle, Msg&DataRatesMayApply, HELP, STOP |
|
Return User Default |
handle, frequency, Msg&DataRatesMayApply, HELP, STOP |
|
Opt-Out Confirmation |
handle, contact information |
|
Help |
handle, contact information, Msg&DataRatesMayApply, STOP |
|
Error (registered customers) |
handle, HELP, STOP |
|
Error (non-registered customers) |
handle, contact information or HELP |
|
Program is Expired |
handle, contact information |
For more in depth information, read the U.S. Consumer Best Practices for Messaging guide here.
