Our Mobile Communication Report can help you understand how your mobile messaging marketing strategies are doing.
Navigate to the Communications section in Portal. Then, find the Reporting tab and select Mobile.
The Filters section will allow you to filter your data by items such as time, segment, and message.
1. Selected Period: This represents the dates in which communication was sent. Any results reflected would be specific to communications sent during the selected time period.
2. Show By: Allows data to be shown and compared based on the selected unit, such as date, day of week, or hour of day. This effects the Counts and Rates graphs under Performance Over Time.
3. Schedule Type: Allows messages to be filtered by type, such as All Messages, Scheduled Messages (ad hoc), and Triggered Messages (automated). To learn about the differences between Scheduled and Triggered messages, consult the article here.
4. Message Type: Allows messages to be filtered by type, such as All Messages, SMS Messages, and MMS Messages. To learn about the differences between SMS and MMS messages, consult the article here.
5. Marketing Type: Allows messages to be filtered by the type of marketing message sent.
- Marketing: Messages such as marketing blasts sent to customers automatically, either by a triggered event or a scheduled message.
- Program Responses: Messages that are responses to customers Opting in for the message.
6. Customer Segment: All segments are accounted for in this dashboard. To filter your reporting to one or more segments, select that segment from this dropdown.
NOTE: For a segment to appear in this dropdown, the ‘dashboard’ settings in segmentation must be set to ‘ON’. You can consult the article on how to do this here.
7. Message: Allows you to filter your data by a specific email sent.
8. Communication Tags: Allows messages to be filtered by any communication tags they may have. These tags will have been manually added to your communications by you or other users. You can learn more about them here.
9. Refresh: Allows the filters you’ve set to be applied.
1. This section shows you how your emails are performing.
- TOTAL MESSAGES SENT Total of all messages sent
- SENT AS MMS Messages sent as MMS
- DELIVERY RATE Delivered/Sends
- CLICK RATE Unique Clicks/Delivered
2. (Optional) If desired, you can select to have all dashboard data at full screen by hiding the Filter section.
This section defaults to compare the previous period to the current period. You can also compare the same period as last year to the current period.
1. All: This displays a summary of all mobile messaging data compared against the selected period.
- SENDS The number of email requests received.
- DELIVERIES The number of emails successfully delivered to a contact.
- DELIVERY % The percentage of emails successfully delivered to a contact.
- CLICKS The number of times any link has been clicked in the email.
- CLICK % The percentage of times any link has been clicked in the email.
- OPT OUTS The number of people who have opted out of your mobile programs.
NOTE:
Values trending positive will appear in green.
Values trending downward will appear in red.
Values holding steady will appear in grey.
2-4 Counts: This section allows you to drill down into specific comparisons for sends, deliveries, and clicks. You have the ability to toggle between items. You can select what you would like to view by clicking on items in the menu (3) or by clicking the values (4).
5 & 6. Rates: This section allows you to compare current and previous delivery rates. By clicking the keys below the graph (6), you change the visibility for current and previous periods.
1 & 2. This section showcases your top-performing messages by Click Rate and Delivery Rate. You can select the button in the top right corner to export this data as an Excel or CSV file.
