Note that the Customer Lifetime Value metric is only available to brands who utilize Clutch for transaction information.
What is Customer Lifetime Value?
A Customer’s Lifetime Value is the total expected monetary value a customer will provide over their lifetime.
How is Customer Lifetime Value Calculated?
A Customer’s Lifetime Value is calculated by multiplying their Average Order Value by their Average Yearly Transactions by your brand’s Average Customer Lifetime.
How Can I Utilize Customer Lifetime Value?
You can use this metric to keep track of Customer Lifetime Value changes and see how customers may be spending more or less on your brand.
