If you want to see where an individual customer is in their lifecycle. There are three Life Cycle Segments customers may fall within.
Active Customer: These are customers that have recently made a purchase. Their most recent purchase is in the same timeframe as 80% of their other purchases.
At Risk Customer: These customers are at risk of churning. Their most recent purchase is outside the timeframe of 80% of their other purchases.
Churned Customer: These customers have churned. Their most recent purchase is outside the timeframe of 100% of their other purchases.
You can just follow the steps below to see where a customer may fall within these segments.
Step 1
1.1 Navigate to the Customer Service section.
1.2 Search for the desired customer.
1.3 Once you find the customer you’re looking for in the search results, click on the row to open up their Customer Profile.
Step 2
2.1 Click on the Clutch Powered Tab.
2.2 View segment information. You’ll be able to see what Life Cycle Segment a customer is in, the segment description, and an explanation as to why the customer was placed within that segment.
