The Clutch Platform uses Events to track interactions between a customer and a brand that are not otherwise handled via other defined objects. This can include:
- Product Reviews
- Page Views
- Email Interaction
- SMS Interaction
- Customer Service Call
- Custom
Events are associated with a specific Card tied to a Customer. Each event will have an event type definition, a date and optionally a payload.
An event type definition consists of:
- Root event type (e.g.
CUSTOM) - Category ID (highest identifier)
- Specific ID (optional lower level identifier)
- Optional descriptive name
Let’s use the Customer Service call as an example. First, configure a new custom event type using a Category ID of IncomingCall. It’s then possible to add events to cards with this event type and a custom payload to describe the details of that call.
Events can be managed via the Events Management section of the Clutch Client Portal.
