Segmenting by geography allows you to create a group of people with similar geographical factors. These geographical factors are listed below.
Address Proximity (Multiple)
Filter customers by the proximity of their address to one or many locations using geographical coordinates. If multiple coordinates are added an OR is performed between each group of coordinates.
Address Proximity (Single)
Filter customers by the proximity of their address to one location using geographical coordinates.
Get Closest Location
Returns the closest location or distance from a set of predefined objects.
Owning Location Proximity
Filter customers by the proximity of their address to their card’s owning location. If no owning location is known, the specified default latitude/longitude are used.
For example, to create a segment for people who live in a certain city, follow the steps in building a segment, then follow the steps below.
Step 1
1.1 Click the Address Proximity (single) filter.
Step 2
2.1 Enter the Latitude, Longitude, and Maximum Distance. Apply the filter.
2.2 Enter a name for your filter.
2.3 Under Segment Details, after clicking the Update Count button, you will see the number of customers in your new segment: Customers who live in NYC.
